Organizing Your Emails with Plus Addressing

Since April 2022, the plus addressing setting that was available but not active is now enabled by default in Microsoft Exchange Online. This feature is supported in both Exchange and Gmail.

What is this feature?

To give you some context, plus addressing is an efficient way to use "tags" to identify and classify your emails.

Example:

In practical terms, if your address is Bob@mmotechno.com , you can send an email to Bob+newsletters@mmotechno.com and the email will be delivered to Bob. You can then create a rule to classify all emails sent to bob+newsletters@mmotechno.com.

"Okay, but what's the difference between doing that versus a rule that identifies the sender to classify it?"

Understanding it better

Good point. Well, a rule that filters by sender has to be adjusted every time you receive an email from a new sender. For example, if you want to filter messages with offers from Groupon, you have to add Groupon's address to the rule. Another day you decide to try Goodfood and you start receiving a flood of emails, so once again you have to add Goodfood's address to the rule to send it to the "newsletters" folder. Then you download an e-book from a site that, of course, asks for your email to give you access, and you start receiving emails from that company — so what do you do? You add that company to the rule, yet again. It's a lot of work to keep an inbox under control. Sometimes you think about creating a second address just for this …

Use case for plus addresses

This is where plus addressing becomes your ally: on every site where you know you'll receive spam or simply a lot of emails, give the plus address and create a rule that filters all messages where the recipient is "bob+newsletters@mmotechno.com." So no matter the sender, the emails will always be filtered and you'll no longer need to adjust the rule every time you give your email address to a third party.

Things to keep in mind

• As long as you follow the format <original-email> + <tag>@your-domain, the possibilities are unlimited.
• Some web forms may not support the "+" character
• You cannot unsubscribe from a subscription service using a plus address

Other examples:

Create a plus address for your prospects: bob+questions@mmotechno.com Create a plus address for urgent requests: bob+urgent@mmotechno.com Create a plus address for your subscriptions: bob+subscriptions@mmotechno.com

As always, don't hesitate to send us any questions — MMO Techno is here to help you take advantage of technology!

*Sources* https://support.google.com/ %20and%20any%20word%20before,%2Burgent%40solarmora.com.) https://docs.microsoft.com